A division of SEA Construction, Inc.

Slander in the Grass

Posted by Petalyn Swartalbert

Dec 18, 2013


Professionals Behaving Badly don't just hurt their business. They hurt you! 

Slander in the grass

It always disappoints, just a little...

...when social giants like Google and Facebook speak ill of one another. Seems to suggest that if this incredibly smart, well educated, and rather rarefied brand of individual resorts to such behavior, that it's ok because...well, everyone's doing it! But I'm of the mind that with great privilege, (and it is a privilege to make a living in service to others) comes great responsibility. Contractors and remodelers, and yes... even siding installers are no exception though, candidly, we've all had our tryst with this most human of mal-behavior since Cain first had it in for Abel.

You may remember good sportsmanship between competitors from your sports, or track and field days? It goes something like this:

"Never speak ill of your competition, 
and always make sure to congratulate them when they win!"

This pearl of etiquette made an impression on me as a child and I tend to notice who practices it and who does not. After all, the better and more gracious our competition is, the better it makes us. The bar is raised; everyone wins, both now and for posterity. Peninsula Siding Company and S.E.A. Construction Inc. operates under the same value. But, maybe the fate of such Arthurian chivalry is steadily dying and will become completely replaced by unverified yelpers and immortal internet misinformation that often perpetuates the sensational rather than the educational. (I'm really hope you disagree with this and you comment with an example below that gives us all hope).

Contractors and aliens to basic best-practices have been slandering one another for centuries. It's terribly normal among a certain type of professional. After all, next to the oldest profession in the world, construction is the oldest profession in the world. Thankfully, over the last 15 to 20 years a better breed of building specialist has entered the scene. They understand the nuances of relationships and pride themselves on creating a comfortable, cohesive environment for everyone. They do this because they are interested in you from the moment they enter your home, to the years they will stick around for you long after the work has been said and done. Only out of this better business culture and skilled excellence does public trust grow. Few people trust anyone who readily speaks ill of their peers or even of their rivals, unless its a bonding moment. 

If a company's sales-staff launches into a negative oral campaign about their local competition, we can only assume it’s because they are uncertain about the value of their product or service they provide. They'll recklessly sacrifice decades of valuable effort by excellent companies and their happy homeowners who, together, are joining to improve the industries image, customer experience, and service. Call us old fashioned, but we have a vision that includes everything becoming better for everyone who depends on building and construction, whether for you family home or for our livelihood. We believe in the saying "leave things better than you find them". Perhaps this is why I feel the subject is worth a blog post.


Why do you care?

How do you Build trust

It's pretty simple. If you're still reading this then you probably choose to befriend, hire, and work with people based on their general sense of integrity; which means you’ve got a lot of it. Clearly you don't need me to tell you why it’s important to avoid any company that readily slanders other professionals. Yes, even when it’s deserved, I’m afraid.

It's a confounding fact of on-line reality that some companies and their staff actively create terrible reviews about their competition. I think there ought to be a frighteningly stern Dean of Business Manners in charge of correcting this sort of behavior with a ruler over the knuckles. But, the fact is that there are accepted (albeit archaic) sales techniques still in use where a salesperson will sit in your home for up to 2.5 to 3 hours; do the car-sales gig between their boss and you in an effort to get you to say “YES” in the first meeting. Throwing in a few 'Boos' about their competition is as natural a side to this pressurized dish as beans is to rice.

The upside tick to this red flag, though, is they clearly realize that if they don't sell the job in the first meeting someone like you -who breathes better air - will come along and strike a more credible tone. The difference is too great to ignore when asked who we'd rather have around our house. In the end, who we come to depend on when there here’s a problem determins the quality of our experrience. 

We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

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