A division of SEA Construction, Inc.

Re-Siding Curb Appeal: The Affects Your Exterior Color

Posted by Eva Daly

Jun 21, 2014


describe the imageColors, like features, follow the changes of the emotions. - Pablo Picasso

This installment of SEA/Peninsula Siding Company’s remodeling and renovation blog – we tackle one of the hardest decisions a homeowner makes – a decision that has anything to do with color. 

When considering color in general, consider the following….do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Does one of your neighbors house just incense you to no end because of its colors or color scheme (or clutter, or?)  Artists and interior designers have long understood how color can dramatically affect moods, feelings, and emotions. It is a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions. Did you know, that certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain?

"Given the prevalence of color, color psychology has only recently become a well-developed area," note researchers Andrew Elliot and Markus Maier. "Surprisingly, little theoretical work has been conducted until recently on the influence of color on psychological functioning, and the work that was done was driven mostly by practical concerns, not scientific rigor." (Ref: Psychology Today, 2012)


describe the imageNowadays, we know so much more. The concept of color psychology has become a hot topic in home remodeling, design, renovations and marketing, art, therapy as well as other areas. Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made many new and important discoveries  - and observations about the psychology of color and the effect it has on moods, feelings, and behaviors.

Of course, your feelings about color are often deeply personal and rooted in your own experience or culture. Speaking of culture, for example, while the color white is used in many Western countries to represent purity and innocence - it is seen as a symbol of mourning in many Eastern countries.

Why is color such a powerful force in our lives? What effects can it have on our bodies and minds? In addition to mental associations, there are also physical responses to color. Light energy stimulates the pituitary and penal glands, and these regulate hormones and our bodies’ other physiological systems. Red, for example, stimulates, excites and warms the body, increases the heart rate, brain wave activity, and respiration.  Who knew?

Color? A hard decision for a siding customer you say? Why, yes.  Here at SEA/Peninsula Siding Company we have seen this be a very time consuming decision.

describe the imageAs a James Hardie Preferred Siding Remodler, we here at PSC assist our customers with their decision making process on these color choices – thru discussions on the overall appeal of the structure, landscape and neighborhood - to color palate samples – as well as other tools. One of SEA/PSC’s tools is an online tool we use – its the homeowner "design visualizer” - as this unique siding design tool allows you to mix and match a variety of our products.

So, what's the bottom line? Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors. Color also has an affect on the home appeal, property value and overall neighborhood appeal and values. Here at SEA/PSC our siding/re-siding experts are here to help you every step of the way.

Tune in next time when SEA/PSC article shares with you the features and benefits of our James Hardie ColorPlus Technology advantage and some examples from the design visualizer tool. 

We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

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