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Sexy Talk - Stereotyping in Home Construction? Say it isn't so!

Just a Quick News Update!

Stereotypes In construction? Say it isn't so!   

pin up girl made dog house with hammer

While I mention all of this in jest, there are outdated and long lingering stereotypes that are associated with the construction industry. So we hope to poke fun - I mean address some regarding today's remodelers and contractors, as well as some admittedly dated (yet persistent) differences between ground-up and point-and-clink realities. 

Overcoming stereotypes in Construction Industry

How do we overcome the stereotypes that exist about the construction industry?  There is definitely an image issue that the construction industry is dealing with.  When picturing a construction worker, many people envision a guy with a tool belt hanging low, someone who's not very bright, who maybe didn't graduate from college or even get a GED, who took a job in construction because that was the best job that he could get; however the stereotype-versus-reality is often no longer true these days. 

We here at SEA and PSC are not letting this image stand unchallenged.  We are engaged school sponsorship donors, send our employees to specific training and ongoing certification programs that - in themselves - up-level the caliber of laborers and craftsmen in an effort to draw more people into the field.

The construction industry wants to re-establish its position in the job market as a profession that takes innovation, technology and creativity as seriously as software companies in Silicon Valley do. Across the country, contractors, engineers and other industry professionals are using new technology and sophisticated systems to deliver complex building projects on shorter time-lines and with fewer roadblocks than before. And just as important, they’re doing it safely. Despite the industry’s progress over the last decade, professionals say the industry must do a better job of telling its story and fighting long-held negative perception. Common misperceptions peg construction-related jobs as necessarily low-paying, men only and largely having skills which are not worthy of a proper living wage, good health-care, and certainly not 401Ks.  The reality is that much of the work requires advanced skills, is and should be rewarded with good pay and benefits. 

Skilled people in construction take great pride in knowing that their work is a craft.  Construction should be thought of as a career and not just a job. The work itself is about much more than framing walls and hammering nails. With several opportunities for advancement, a career in construction offers many ways a person may move up the career ladder and enjoy a well paying, fulfilling vocation with results that last more than a lifetime or three.

We here at SEA and PSC feel that the real competitive edge is focusing on extraordinary customer service, managing expectations and performance, and in the quality of after-care once the project is complete.

Girl Gun Slinger





"Building something from the ground up with a team of people who use their hands and ingenuity to deconstruct and create, is viscerally, a very different kind of project than the point-and-click, software slinging generations like mine, are used to."

                        ~Joe Baker (Client) 





Our client said it all.  We continue to appreciate your comments and feedback as we truly understand that its YOU that makes us successful. Additional feedback from our clients has always been on how thoughtful, engaging, and whole approach oriented we are - and what a pleasure it was to have our team(s) in their home.  One client commented that our teams consistently and articulately communicated, managed their project(s) professionally, over delivered and left the house better than when they found it.  Articulate? Professional? Over deliver against expectations? That is sexy talk! Now, if that doesn't blow some stereotypes.... Wow!

We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

Spirited Appreciation By Remodeler SEA Construction & Debbie Sharp

Just a Quick News Update!

Debbie alex and Carol 2 resized 600

Having done so much business together over the years - Debbie Sharp @ Keller Williams real estate and S.E.A. Construction impromptu parties have gained some notoriety- so they decided to do a planned event (for once!) held at the lovely home of Steve Albert and his wife Petalyn Swart-Albert - this HMB power couple did it right - catering by Richard Poncini's "Cooking for Friends"; decor by Sybil Stutts Interiors; DJ by Party Masters and random fun pictures by Bryon Stutts.

Clients and party goers from up and down the peninsula attended. 
"People had been telling us for years to do a planned event - and we were over due in celebrating our clients, our partners and our business.  We also are celebrating our new home and new community of Half Moon Bay," said Petalyn Swart-Albert.

Richard Poncinie resized 600

See the "Who's Who" with associated incriminating pictures. 

Debbie Sharp at and agent with Keller Williams, is an established brand here on the peninsula and beyond.  Debbie and her team are well loved and recommended by her clients and business partners, and have an impeccable reputation for service that goes above and beyond. Check her out at

Steven Albert

S.E.A.Construction a full service custom builder and remodeling since 1988 - celebrating 20+ years of happy homeowners, great partners and growing our business in Northern California.  For more on SEA and its affiliates and partners, click on  

Slide29 resized 600


Mark and Linda Evans resized 600

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Mark and Paula Rogers resized 600

Karen Brorsen resized 600

Event Decor: Sybil Stutts Interiors

Hawaiian Luau: Richard Poncinie's Cooking For Friends 

DJ Bryon Stutts: Party Masters


We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

Sexy Talk – How to Weatherize and Weatherproof Your Home

Just a Quick News Update!

Sexy Talk – “Baby It’s Cold Outside…” 

Spring Weatherizing ChecklistThere’s no doubt about it – it maybe March (and "marching" toward April) but winter has been late in coming and spring is right around the corner – these next couple months will embody both.  While Northern California is finally getting some much needed storms, these storms can wreak havoc on your home and property. Freezing temperatures, cold air, rain and high winds make the warmth inside your house cozy and inviting. At least, that is, when your house is up to the task. Because if its, that ain't sexy. :0)

Weatherproofing your home isn’t only about staying warm, however. These weather patterns are notorious for busted pipes, leaks, invading pests or furnaces that suddenly fail to function - but weather and weatherproofing your home now helps prevent such unexpected surprises. Additionally, a house that isn’t weatherproofed will consume more energy, and energy costs continuing to rise dramatically year over year. Failing to weatherproof your home will progressively cost you more money on top of repair headaches.

The investments in prevention you make now will save you more, have you worry less and stay comfortable.  You can do this by systematically checking your home’s condition and performing simple tasks around the property to ensure it is weatherproofed.

We here at Peninsula Siding Company (PSC) encourage you to have the exterior siding/surfaces inspected and done to prevent those leaks and make it more efficient.  Additionally, we want to provide you, our customer, with a checklist of “do-it-yourself” preventative tasks that you can easily perform. 

The following is an abridged version of an effective, efficient weatherproofing jobs yourself over a weekend or two. Best of all, this checklist requires little investment beyond your time and perhaps a few basic supplies. Even the cost of additional insulation, if needed, pays off every time you open your utility bills.  And, let's face it, higher bills and home repairs that could have been prevented? That is definitely NOT sexy talk.....

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Inspecting Fireplaces, Wood Stoves and Chimneys

Inspect the chimney, if you have a fireplace or wood stove. Look for obstructions such as bird nests, leaves or pine needles blocking the flue. Place or inspect screen and a chimney cap over the top of the chimney to prevent future problems. (PSC note:  Always have a spotter while on the roof!)

Clean the chimney to remove any creosote buildup. Scrape the ashes and creosote out of the fireplace or wood stove when finished.

* More in our upcoming Whitepaper on Weatherproofing on our website

Cleaning Your Gutters and Roof

While your up there….(inspecting the chimney) sweep the roof.  Yes, sweep the roof. Sweep all the debris starting at the highest most point all the way down and off the roof. After sweeping, you could also use a leaf blower as well to get any small debris that might be trapped or stuck to the shingles or tiles. That can prevent lifting shingles and/or moss growth, etc. (PSC note re: moss growth:  Get up there w/ a stiff brush and a butter knife or other blunt instrument to scrape off moss, or your house will retain moisture and that is a bad thing). Otherwise, cleaning out the gutters (the next step) will have been for not!

Clean out the gutters completely to remove the accumulation of dirt, debris and leaves. The excess weight of this debris in the gutters will also stress the roof. Plus, accumulating organic matter encourages rot to invade your roof. Typically a shovel or broom – even a hose from the ground in some instances – makes short work of the job.

* More in our upcoming Whitepaper on Weatherproofing on our website

Servicing Furnaces and Ductwork

Check the house thermostat to ensure it works properly. Replace old thermostats with newer, programmable models that allow you to set a lower temperature while you are away or asleep and raise the temperature only when you need it. According to the Department of Energy, lowering the temperature about 10 degrees for eight hours a day may save you up to 10 percent a year.

Change your furnace filter. Always follow the recommended filter change schedule according to the furnace and filter type. This may vary from monthly to perhaps every six months. (PSC Tip:  Do these the same day as Daylight Savings Time day)

* More in our upcoming Whitepaper on Weatherproofing on our website

Preparing Your Windows and Doors

Inspect windows to ensure the glass is in good condition and secure in the window frame. Check doors for structural stability. Replace or repair windows and doors as necessary. Upgrading old windows with newer, energy-efficient models will boost your utility savings.

Look for air gaps around window and doorframes. This proves easiest when it’s light on one side of the wall and dark on the other. Fill voids with a little low-expansion spray foam insulation designed for windows and doors. Once the foam cures, it is simply trimmed flush with the wall surface. Doors, especially, tend to leak air from around the frame and trim.

Replace or install weather stripping under entry doors and around windows.

* More in our upcoming Whitepaper on Weatherproofing on our website

Weatherproofing Your House Exterior

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Rake away leaves and rotting vegetation from your house foundation.

Inspect your house exterior. Squirt expanding foam insulation or caulk into gaps and holes in your exterior house wall, such as around pipes or wires.

Check windows, window wells, etc. surrounding windows. Remove debris and ensure the window is safe from potential damage. Install special plastic window shields as necessary.

Inspect outbuildings and areas such as sheds and crawlspaces. Note any damage or potential problems. Secure windows and doors in these areas.

* More in our upcoming Whitepaper on Weatherproofing on our website

Baby, it is cold don't let it be cold inside.  We really do love hearing from you, so please send your comments and questions our way and we'll be happy to answer them.

Tune in next week, when we dive into more detail on “Sexy Talk” about Weatherproofing with Insulation….oooh and ahhhh….Here is a little Dean Martin singing "Baby, It's Cold Outside" for your listening pleasure....


We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

The Performance Layer of An Aesthetic Home Exterior

Just a Quick News Update!

The Perfect Foundation

 "The finest clothing made is a person's skin, but, of course,
society demands something more than this."  ~Mark Twain

A good foundation in siding is essentialIs your home wearing its corset and petticoats? You know, the proper personal foundation

Ok, so comparing the weatherizing layer of your home's exterior to petticoats and personal foundations is bit of a stretch, but it sounds better than comparing it to a diaper, doesn't it? 

Here's the thing , and I repeat... it really doesn't matter what's on the outside, whether its cedar, stone, brick, stucco, fiber cement, or aluminum siding. If you don't have a well installed weather barrier beneath, it won't matter how much you spent on the 'dress', where you bought it, or what material it's made of. No measure of caulk usage will save you from the intrusion of moisture.

You've heard us hammer this home before, so I won't drone on about it much more, particularly after Part 1 of this fun Weatherizing series in which we addressed the many inappropriate expectations for caulk. However, here is the exception.

Caulk is used in a proper siding installation. It's simply used in a very specific way and for very specific and important reasons. Also, there is a super-superior type of material that the truly serious fiber-cement (Hardie) installers discover of along the way.

In the tenacious interest of producing a better long-term result, one that measures up to the endurance of high-performance siding, best-in-class products are always on the search menu.  When it comes to our over used, multi-tasking friend, one must consider why it's needed, as well as where. It also helps to consider our collective pet peeves with the cracking, peeling and yellowing. Then, of course, there's the application to deal with. Not every installer is an artist. Use too much and you end up smearing it beyond the points of essential contact.

Enter, OSI® QUAD® Advanced Formula Window, Door & Siding Sealant... Ta-duh!!!
I was chatting with PSC's all-things-Hardie brainiac, Chris Lentzke, this morning and he tossed out this little gem. Take a look at this short YouTube Video about tooling, and why this celebrity-class member of the caulk family doesn't need to be touched. Personally, I hadn't heard of OSI Quad till today. But after doing my own research on the stuff, as a homeowner I would insist on it. 

Weatherproof your family



We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

What Impression Is Your Home Exterior Making

Just a Quick News Update!

Do First Impressions Matter?

"A thousand words will not leave so deep an impression as one deed."
~Henrik Ibsen

OMG You live here

A mind is shaped by its environment

We have all heard the old adage, “You never get a second chance to make a good first impression”. When thinking about your home, your abode, your castle, your respite….what impression do you get?  What impression do others get?  What feeling do you get when you first see your home everyday?

When we first pull up in front of our home, or anyone else’s for that matter, it’s the exterior of the home we see first – in all cases – no exceptions. 

The sequence of that encounter – that first visual - matters in how we judge subsequent information. That impression stays anchored with us and affects how we feel. The impact of first impressions is related to a “halo effect”, that phenomenon whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole. The halo effect is powerful - and since you have worked so hard for this house, home, abode, castle, bungalow – your respite from the world (or tax shelter, whatever the case maybe) - that first impression?  That impression becomes an “anchor” in your mind. You will want it to be a lasting impression.

Substance is to Style...

What impression is your home making on youFirst impressions definitively matter but substance has the final word. Example:  If you had never seen or heard of Einstein, the first time you saw him your impression would most likely be negative. Now his face is associated with genius, not madness because he is the person who has come to define what genius is. In that example, Einstein’s substance is the final and lasting word/impression.

The impressions that stay anchored in your mind have lasting effects as well.  We have a tendency to use these anchors, or reference points, if you will, to make decisions, evaluations, etc.   This sort of thing is going on in a myriad of different areas of our lives.  Take the emotions of impression for starters.  Psychologists have found it can be difficult to predict our future emotions and one reason for this is that we are mostly anchored in how we feel right now.

In other words, we know you have spent countless hours decorating the inside of your home making colorful, comfortable and a reflection of you – and the inside of your home might belong in a pictorial spread of “Architectural Digest” or “Dwell” -  but the exterior actually has more affect on many aspects of your home – whether its home ownership, warranty, insurance assessments, home maintenance, property value, relationships w/ neighbors, home owners associations – as well as your state of mind, your well being, your desire to be home, harmony in your home, childrens’ development, etc., etc. – as your exterior “sets the tone” as your first impression.

Collateral Impact 

What impression is your home making on you 1What impact do all these impressions have – mentally, emotionally, physically, socially, financially? A lot, frankly. So far, in this article, we’ve touched several of these points.  This impacts you, your family, friends and your children. Lets focus on that.  One of our primary responsibilities as parents is to provide emotional and physical comfort as well as a secure environment.  Providing comfort and security impacts all aspects of our children’s development. Do your children’s friends love coming over? Your neighbors? Your extended family?  The impression our home imparts is part of the environment you have created and has a repetitive impact on our and our childrens attitude, outlook, and overall development. 

Psychologists say that we make up our minds about a person within the first fifteen seconds of meeting them. And the same is true when viewing a house. It’s likely a family member, friend, neighbor or prospective buyer will have made up their mind before they’ve even walked through your front door. So making sure that first impression is the right one is all important.

Real estate agents, car sellers, parents or negotiators will be nodding their heads in agreement.  That’s because these anchored impressions are vital in all these lines of work and life.  Whether it’s preserving the integrity, harmony or value of your home - or maintaining and enhancing curb appeal for resell – the exterior of your home IS the most important first impression.

We're just saying...

Does the exterior of your home reflect you? Is it having the positive impact you desire? Let us know how we can help you increase the value and security of your home, enhance its longevity or curb appeal and have you and your family fall in love your home again?


Footnotes/References: 1) Psychology Today: February 5, 2013: article re:first impressions; 2) Anchoring Effect: May 2013 article on



We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

Home Siding products Engineered for Climate

Just a Quick News Update!

Really? San Francisco Has a Weather Code?

Home Siding products Engineered for ClimateSure it does! It's called HZ10® at the Hardie factory. Weatherproofing your siding is (and ought to be) customizable. 

You know that incessant wind and fog, then the 90+ degree heat and heavy rains (please, please, more rain)? Its the extreme contrast in weather, temperature, and moisture, that tend to be hardest on high performance and endurance for most things on earth. If you live 7000ft or so above sea level, there's the snow. Then, of course we have our beautiful California coast as well as the Bay. We absolutely have it all. So it stands to reason and science, that a customized envelope is an awesome idea, because we all care about performance over the long haul.
We prepare everything else around us for the weather we face. Why not, even more so, our home?


How are Other Areas Different?

Home Siding products Engineered for ClimateContrasting our climate is the dry heat of Utah and Arizona, the humidity of Texas and the South, and the below zero conditions of East Coast winters.

Here's what James Hardie has to say about the thinking behind customizing their product for geo-location:

 "James Hardie provides siding products that are Engineered for Climate®. We call this The HardieZone System. It provides siding with specific performance attributes relative to the climate where the product is being used. As a result, James Hardie gives you the ability to put the optimum siding on a project regardless of your location. We based The HardieZone System on the eight individual climatic variables that primarily affect long-term performance of siding. Using these factors we arrived at ten distinct climatic zones. Though different, we found common variables in certain regions, allowing us to engineer the HZ5® product line for zones 1 through 5 and the HZ10® product line for zones 6 through 10."

Read Part One "Myths and Truths About Weather-proofing Your Home" 

If you'd like to read more about the benefits of Hardie zoning click here

Did you know that excess moisture leads not only to mold but also to elevated levels of Radon gas?  Here's some extensive information you should be aware of from the American Cancer Society.


We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

Myths About Weather-Proof Exterior Siding

Just a Quick News Update!

Truths and Myths About Weather-Proofing

Waterproof or water resistant

Part 1 of 4


"Sometimes it has seemed to me that I would give worlds if I could retain my facts; 
but it cannot be. 
The more I caulk up the sourcesand the tighter I get, 
the more I leak wisdom
." ~ Mark Twain


Back in time, when perhaps a larger percentage of our population was 'handy', the pros and cons of caulk's use appeared to be better understood. Why am I not surprised that it is an American author who is so familiar with the product's over-use that he finds it a perfect metaphor to explain the futility of using it for a job it can never do. 

Caulk, like WD-40, duct-tape, aspirin, and nail polish, has long been a member of that faithful arsenal of household standby(s). As relieved as we are to have them on hand in a pinch, they are typically not a long-term solution.

The term 'water-proof' was a daring claim dreamed up by marketers decades ago. We've modified that term a bit these days so that if your grandpa's water-proof watch was made in the exact same way today, it would likely only reach 'water resistant' status. 

The fact is, there's little out there that can truly claim that level of performance. And as it turns out, water-proofing something isn't always a good thing in the long run in terms of investment and durability. While you want your smart phone and your underground basement as water tight as possible, a house needs to breath. 

To make a home water-proof it would need to be sealed in every possible way, which causes seriously negative health issues beginning with carbon monoxide poisoning just from breathing. In an interesting way, a house is similar to the human body in that it is a container for multiple systems. These systems include but are not limited to air-flow, temperature control, and moisture control (damp proofing). The control function is at the core of good performance which, in order of importance means rain control, air control, heat control, and vapor control. You can certainly see why water-proofing doesn't belong in this conversation.

Take a look at The HardieZone® System: HZ10® Care and Maintenance Guide for the inside scoop on best installation practices.


building envelop systemsYour Home's Real Job

A home has to handle the exchange of vapor, moisture, and temperature in a way that is healthy for your family and for the long-term performance and durability of the structure itself. One of the fascinating ways to handle this is now a gold-standard for siding installers everywhere.

Forward-thinking researchers at James Hardie understood that water resistance (damp proofing) needs to happen with a seriously high quality membrane installed under the exterior siding. One interesting fact is that before 1978 and before the real home-developer boom, many houses where constructed without this moisture barrier. Seems astonishing to us these days, but it's true.

The roll of today's (highest standard) exterior siding materials -such as with James Hardie fiber-cement products- is to behave more like actual wood siding. For proper performance and longevity, the exterior product needs to fully respect the constant characteristics of moisture and rain, allowing for the highest possibility of dryness to occur in damp conditions. It seems counter-intuitive, but we don't want to get in the way of what water needs to do...finding it's lowest level and easiest escape routes. Understanding how water behaves means we make sure its happy in a way that keeps your home dry and warm.

This means that air must be allowed as much access as possible to the layer between the water resistant membrane below and the inner wall of the exterior siding material used. It also means that we never want to inadvertently block water's path out with something like caulk. It's a beautiful thing when we grasp how much thought and planing goes into the shelter we take for granted; that simple house we call home.


Here's What you'll want to Watch For

proper moisture proofing

Armed with this uncommon insight, you should be looking at your installer's caulk usage in a whole new light. When, due to either inappropriate caulking or improper installation, water is allowed to become trapped behind the siding, materials begin to breakdown at an accelerated rate. We've become accustomed to not seeing any space between siding joints because in the past caulk was overused, due to dated mass-building practices which left many homes vulnerable to moisture seepage from the outside in. That is, until the use of moisture paper became mandatory in California. But this 'band aid' practice of caulking any and every gap has, over time and generations, retarded our eye to the visual cue of a properly functioning envelope.

We no longer aesthetically accept those little 'spaces' between joints, nor are we aware that they are actually required for a healthy siding-system (one that is buttoned up with the proper moisture barrier beneath). To give into our previously uneducated eye is a big mistake in terms of current technology and advanced understanding of how a home functions properly in the background of family life.

Here's a thought: check out your exterior now.
If caulk is over-used, it may be that your home is one of those that have no (or is inconsistently clad with a) proper moisture barrier. Or it may simply mean that the installer at the time used caulk to camouflage other issues. 

So...just so we're clear, current technologies and best practices reminds both the qualified installer (us) and you (our favorite homeowner) that with the proper moisture covering beneath your outer exterior, there should be very few areas where caulking is needed. In fact, if you spy caulking anywhere, you should be asking why it was used there rather than why it hasn't been used more.

Tip: A poor use of caulk...
Caulk should never be used as an adhesive, "and therefore should not be used to bond materials together..."  

Next: Part 2 of 4
Siding Engineered for California Weather? What it means and why it affects maintenance and longevity. Read Part 2 HERE


We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

Unlicensed Siding Contractors Hurt Homeowners

Just a Quick News Update!

Slander in the Grass

Professionals Behaving Badly don't just hurt their business. They hurt you! 

Slander in the grass

It always disappoints, just a little...

...when social giants like Google and Facebook speak ill of one another. Seems to suggest that if this incredibly smart, well educated, and rather rarefied brand of individual resorts to such behavior, that it's ok because...well, everyone's doing it! But I'm of the mind that with great privilege, (and it is a privilege to make a living in service to others) comes great responsibility. Contractors and remodelers, and yes... even siding installers are no exception though, candidly, we've all had our tryst with this most human of mal-behavior since Cain first had it in for Abel.

You may remember good sportsmanship between competitors from your sports, or track and field days? It goes something like this:

"Never speak ill of your competition,
and always make sure to congratulate them when they win!"

This pearl of etiquette made an impression on me as a child and I tend to notice who practices it and who does not. After all, the better and more gracious our competition is, the better it makes us. The bar is raised; everyone wins, both now and for posterity. Peninsula Siding Company and S.E.A. Construction Inc. operates under the same value. But, maybe the fate of such Arthurian chivalry is steadily dying and will become completely replaced by unverified yelpers and immortal internet misinformation that often perpetuates the sensational rather than the educational. (I'm really hope you disagree with this and you comment with an example below that gives us all hope).

Contractors and aliens to basic best-practices have been slandering one another for centuries. It's terribly normal among a certain type of professional. After all, next to the oldest profession in the world, construction is the oldest profession in the world. Thankfully, over the last 15 to 20 years a better breed of building specialist has entered the scene. They understand the nuances of relationships and pride themselves on creating a comfortable, cohesive environment for everyone. They do this because they are interested in you from the moment they enter your home, to the years they will stick around for you long after the work has been said and done. Only out of this better business culture and skilled excellence does public trust grow. Few people trust anyone who readily speaks ill of their peers or even of their rivals, unless its a bonding moment. 

If a company's sales-staff launches into a negative oral campaign about their local competition, we can only assume it’s because they are uncertain about the value of their product or service they provide. They'll recklessly sacrifice decades of valuable effort by excellent companies and their happy homeowners who, together, are joining to improve the industries image, customer experience, and service. Call us old fashioned, but we have a vision that includes everything becoming better for everyone who depends on building and construction, whether for you family home or for our livelihood. We believe in the saying "leave things better than you find them". Perhaps this is why I feel the subject is worth a blog post.


Why do you care?

How do you Build trust

It's pretty simple. If you're still reading this then you probably choose to befriend, hire, and work with people based on their general sense of integrity; which means you’ve got a lot of it. Clearly you don't need me to tell you why it’s important to avoid any company that readily slanders other professionals. Yes, even when it’s deserved, I’m afraid.

It's a confounding fact of on-line reality that some companies and their staff actively create terrible reviews about their competition. I think there ought to be a frighteningly stern Dean of Business Manners in charge of correcting this sort of behavior with a ruler over the knuckles. But, the fact is that there are accepted (albeit archaic) sales techniques still in use where a salesperson will sit in your home for up to 2.5 to 3 hours; do the car-sales gig between their boss and you in an effort to get you to say “YES” in the first meeting. Throwing in a few 'Boos' about their competition is as natural a side to this pressurized dish as beans is to rice.

The upside tick to this red flag, though, is they clearly realize that if they don't sell the job in the first meeting someone like you -who breathes better air - will come along and strike a more credible tone. The difference is too great to ignore when asked who we'd rather have around our house. In the end, who we come to depend on when there here’s a problem determins the quality of our experrience. 

We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

Your Exact Generational Divide

Just a Quick News Update!

Generation Ex to Generation Nex

Ever wondered how wide the gaps between you and those other generations really are? 
The Pew Research Center actually has a test that is designed to calibrate just how Milliennial you are.
And it may surprise you...(or not!)

generations illusive gap.



According to the Pew Research Center

...Boomers average 11 out of 100 on this test while Generation X tends to come in at around 33. While I had no idea what those numbers represented, they seemed a bit conservative though not at all outlandish. So, the only sensible next-step was for me to take the silly test myself. Turned out not to be that silly after all. As others like us take the test too, we may have to finally admit that we actually live as millennials live, even if we want to hold to the idea that we don't understand them. Perhaps it's time to surrender to the possibility that living as and understanding aren't as daunting an expanse from one another as we, by tradition, were groomed to believe.

By way of example, my chronological age puts me right at the end of the boomer-born era, yet my Milliennial score tallied up to an eyebrow-raising 93 out of a 100. I think that means I might be even more Milliennial than most millennials. The funniest thing about it is that I can already hear my husband's eyes roll and scrape the back of his head while saying something like, "Well that explains a lot!"
To be fair, he's probably right. Growing up, my own mom was considered cool by my friends as well. (That's the spin I'm applying here, anyway.)

But, why does it matter how 'millennially minded you are ...or aren't? It matters! 
For the sake of argument, let's say you aren't blessed with generational immaturity like I apparently am, you and I can still spin out a zillion reasons why it's time for everyone to get over our so-called differences between the generations.

Think of it:

Booming Millennial Magic1. We're all related to Millennials by one path or another, directly or indirectly.

2. We work with them.

3. We buy our intimate apparel from them (AKA foundations if you're from the Greatest or Silent gens) 

4. They live next door and play their music. Bet your own parents wished ear-buds existed back in the day, huh?!

5. They drive (Yeikes!!!)

5. They drink (double yeiks!!!)

6. They vote (there's no getting round this one, I'm afraid).


All Kidding Aside

Gen Y and Millenniall's Future history.That said, here's what I sense when in a silent moment of pondering the Future and its historic keywords assigned to Millennials-
Besides climate change (and because of it), Millennials are already becoming one of the most powerful forces behind policy and key life-style changes since the sixties and the forties before that. And I predict that while you and I may not get to witness the very best of that, history will name millennials and their kids as the Game-Change generations.
As long as we move toward better sustainability, and stewardship of all that depends on us to live responsibly, I'm ok with that.


James Baldwin Says it perfectly

Each generation need to Hold eachother“For nothing is fixed, forever and forever and forever, it is not fixed; the earth is always shifting, the light is always changing, the sea does not cease to grind down rock. Generations do not cease to be born, and we are responsible to them because we are the only witnesses they have. The sea rises, the light fails, lovers cling to each other, and children cling to us. The moment we cease to hold each other, the sea engulfs us and the light goes out.”

― James Baldwin

This Ironical Truth...

While we try to protect younger generations from growing up too fast, prodigal wisdom originates within the youngest of us. And whilst this unadulterated insight never really goes away as we age, it often detours only to find its way back -like an echo - as we become the Ex Generation ushering in this simplest and truest wisdom born to the Next. 


Pew's Snapshot Generation Comparison 

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For more on sustainability and how Peninsula Siding Company can help your re-siding project be a choice of conscience as well as unsurpassed value, click HERE

Related Stuff:

Fast Future


The New "Lost Generation"

Millennials, Confident, Connected, Open to Change


We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

It Sold For How Much? Artisan Siding Adds Astounding Value

Just a Quick News Update!

Sold! (...for hundreds of thousands Over Asking)

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Another Successful S.E.A. & P.S.C. Remodel in San Mateo

Yup! And lets just say that the asking price was over 7 figures already!
Why did it do so well? Clearly there are several reasons a home would sell for so much over asking, but there is no doubt in the buyers mind about the far-reaching value their money purchased. One example of meaningful and measurable value is that peace of mind, knowing that for more than 30 years this home is going to look as beautiful on the outside as it does right here, and perform equally as well. Future expenditure on maintenance will be at a minimum.

By the time the toddlers moving in turn 18 the paint may have been refreshed, and when they turn 32 and have 12 year old kids of their own, the boards may be inspected for a few possible repairs. 

Enjoy these photos by Paul Keitz Photography:

Artisan siding, mitered corners and deep shadow lines


clean look of Artisan Board and baton


Outdoor deck and living


Wanna See the inside?

Staging by Karen Brorsen Staging


(Click photo below to see more of this home in our Gallerie)

contemporary family room and kitchen


We really do love hearing from you. Leave us a comment at the bottom of this post. We'll be so thrilled that we'll even answer. 

Steven and Petalyn Albert

S.E.A. & Peninsula Siding

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